Affiliate disclosure.

A short, plain-English statement of the material connection between Gish and the retailers our users link to. Required reading if you'd like to understand how we make money. Two minutes.

What this means in plain English

Some of the outbound product links on Gish — including links you tap from store tiles, product cards, the in-app browser, the browser extensions, and shared wishlists — are affiliate links. When a friend, family member, or anyone else clicks one of those links and completes a qualifying purchase at the retailer, the retailer pays Gish a small commission.

This never changes the price you or your buyers pay. The commission comes out of the retailer's marketing budget — not yours.

How we mark affiliate links

• Wishes captured from a partner retailer carry an "AFFILIATE" badge on the wish card and on every receipt PDF.
• The original (un-wrapped) product URL is stored alongside the wrapped one and is visible on every wish detail page, so you can always see where a link actually goes before you click.
• Search results, recommendations, the Explore feed, and the AI Gift Advisor are never re-ranked by commission. They are ordered purely by relevance, recency, and the quality signals described in our Privacy Policy.

Which retailers

Gish maintains a curated catalog of retailers whose affiliate programs we participate in. The catalog includes major US, UK, and EU retailers across categories like apparel, beauty, home, kitchen, technology, sports, outdoor, jewelry, toys, and wedding registry. We add and remove retailers as their programs change.

For specific retailers a given user is currently captured against, see the wish detail page — the connection is shown there, per FTC §255.

What we don't earn on

Many wishes captured on Gish go to retailers, brands, makers, individual sellers, or non-commercial sources where no affiliate program exists. These wishes carry no AFFILIATE badge, and we earn nothing on them. This is the majority of wishes on the platform.

Your data

Affiliate networks track click-through using either a redirect through their domain, a URL parameter appended to the retailer link, or both. They typically set a cookie on the retailer's domain (not on gishme.com) so the retailer can attribute a subsequent purchase. We do not transmit your name, email, address, payment information, or wish content to any affiliate network. See our Privacy Policy for the full data-handling description.

Opt-out

You can disable affiliate-link wrapping at the account level: Settings → Privacy → "Don't wrap my outbound links". Your outbound clicks will then go directly to the retailer with no Gish parameter. You will still see the AFFILIATE badge on existing wishes captured before the opt-out. Note: opting out doesn't change your price (which never changes); it just means Gish earns nothing from your traffic.

Regulatory framework

• United States — FTC §255 ("Guides Concerning the Use of Endorsements and Testimonials in Advertising"). The "AFFILIATE" badge on wish cards and on receipts, plus this page, plus the sitewide footer link, are our compliance posture.
• United Kingdom — CAP Code & ASA guidance on identifying advertising. Affiliate content is identified per ASA rules.
• European Union — Unfair Commercial Practices Directive 2005/29/EC, Art. 7(2) + national implementations. Material connections are identified at the point of recommendation.
• Amazon Associates Operating Agreement — the required notice at the top of this page satisfies §5 of the Operating Agreement.
• Other jurisdiction-specific rules (Australian Consumer Law, Canadian Competition Act §74.01, Brazil CDC §31, etc.) — same posture applies.

Changes

We will update this page when our affiliate-link practices materially change. The "Last updated" date below reflects the most recent revision. Material changes will also be summarised in the changelog.